Open position

Inbound Marketer

• LocationGrand Rapids, MI
• Typefull time
• ScheduleMonday to Friday, 9am to 5pm. Must be available to take evening and weekend calls
• PayStarting at $18 per hour with commission

About the role

This position will be based at the Midwest Exteriors showroom located inside Woodland Mall in Grand Rapids, MI, handling inbound inquiries, making outbound calls, following up with leads, and scheduling qualified appointments. Initial training will be provided via Zoom during the week of October 26, 2026. Candidates must be available to participate in training throughout the scheduled training week. The Inbound Marketer plays an important role in connecting homeowners with the products and services offered by Midwest Exteriors LLC and Interiors by Midwest. This position works with customers who have already reached out to the company through inbound phone calls, emails, chats, and other marketing channels. The ideal candidate is proactive, customer-focused, and confident in communicating with homeowners. You will learn about each customer's project, understand their needs and goals, provide relevant product information, and help guide qualified leads toward the appropriate next step in the sales process. This is a high-volume customer engagement and sales position. The Inbound Marketer is expected to make approximately 200 to 300 outbound calls per day in addition to responding to inbound inquiries and completing follow-up activities. This role requires excellent communication skills, strong attention to detail, and the ability to build rapport and trust with customers over the phone and through digital communication.

What you would do

• Respond to inbound customer calls, emails, chats, and other inquiries in a timely and professional manner
• Engage with potential customers to understand their home improvement projects, needs, preferences, and goals
• Build rapport and establish trust with customers through professional and personalized communication
• Provide exceptional customer service throughout each interaction
• Answer customer questions and provide accurate information about company products and services
• Qualify inbound leads by understanding customer needs, project scope, preferences, and budget
• Identify appropriate products and services based on customer needs
• Explain product features, benefits, pricing, promotions, financing options, and available solutions
• Convert qualified leads into sales opportunities and appointments
• Address customer questions and objections professionally and effectively
• Guide customers toward the appropriate next step in the sales process
• Follow up with interested customers who are not yet ready to move forward
• Maintain timely and consistent follow-up with prospective customers
• Provide additional information and resources to help customers make informed decisions
• Maintain accurate and up-to-date customer records in the CRM system
• Document customer interactions, inquiries, appointments, and follow-up activities
• Ensure leads are properly transitioned to the appropriate sales or internal team
• Collaborate with sales, marketing, customer service, and other departments to provide a seamless customer experience
• Communicate customer needs and relevant information to internal teams
• Maintain consistency with company messaging, promotions, and sales processes
• Participate in training, coaching, and team meetings as required
• Maintain thorough knowledge of Midwest Exteriors' products, services, pricing, promotions, and financing options
• Stay informed about product updates and company offerings
• Continuously develop product, sales, and customer service knowledge through training and feedback
• Stay informed about relevant home improvement industry trends and customer needs

What you need

• Excellent verbal and written communication skills
• Friendly, professional, and customer-focused demeanor
• Confident communicating with customers by phone, email, and online chat
• Strong active listening and relationship-building skills
• Ability to ask thoughtful questions and identify customer needs
• Strong organizational and time management skills
• Detail-oriented with accurate data entry and record-keeping skills
• Comfortable using computers, email, CRM systems, and other customer management software
• Ability to manage multiple customer inquiries and follow-ups
• Self-motivated and results-oriented
• Ability to work independently while contributing to a team environment
• Open to coaching, training, and feedback
• Must be available to take evening and weekend calls

Nice to have

• Previous inbound sales or inside sales experience
• Previous customer service or call center experience
• Experience in home improvement, remodeling, construction, or a related industry
• Experience with CRM or lead management systems
• Experience with appointment setting or lead qualification
• Previous experience in a consultative sales environment

What we offer

• Competitive compensation starting at $18 per hour
• Commission and bonus opportunities
• Benefits
• Paid time off
• Product and industry training
• Opportunities for growth and advancement
• Support from an experienced team
• Opportunity to build a long-term career in the home improvement industry

Midwest Exteriors LLC is committed to providing equal employment opportunities to all qualified individuals. We value a diverse workforce and make employment decisions based on qualifications, experience, performance, and business needs.